A drive in the right direction

A GLASGOW-BASED company launched this week intends to make it easier for motorists to drive to a greener future.

The Green Insurance Company - a subsidiary of Kwik-Fit Insurance Services - said it offers environmentally friendly car insurance without higher charges.

It said it will offset 100 per cent of a vehicle's carbon emissions at no extra cost and has pledged to invest 5 per cent of its profits in sustainable environmental projects.

The provider also promises discounts for low emissions, and will offer reconditioned car parts where available and will recycle most of a customer's car if it is written off.

Andrew McMillan, managing director of The Green Insurance Company, said: "While we offer innovative products that make it easy for customers to be green, we also want to educate customers, aiming to set a green example for others to follow by living our values."

"I want to give drivers a real choice. Rather than insure the old fashioned way, I want to offer competitive prices, quality cover, great service and help undo some of the damage caused by emissions.

"The Green Insurance Company is for everyone, no matter where people are on the green scale. Insuring with us will not alone save the world but it is a step in the right direction."